Apple has remained the king of smartphones at least for the US.
In the United States, the iPhone lineup reigned supreme in 2021, and Apple hopefully will keep this winning streak going by launching more options later this year. In 2021, an iPhone was one out of every two smartphones sold in the United States. According to Counterpoint Research, Apple’s fourth quarter of 2021 was its best time, with the corporation accumulating a 56% market share.
The Cupertino tech giant had a 52.75% market share in the United States on average, which means that one out of every two cellphones sold in the country was an iPhone, which is impressive. Samsung had its strongest quarter of the year in Q3, with a 34% market share.
There was also a period when Apple’s market share was at its lowest, at 47%. Unfortunately for Samsung, the Korean electronics powerhouse could not repeat its third-quarter performance, as its market share fell to 22% in Q4. That was most likely owing to Apple’s release of the iPhone 13 series, which was the first time in history that the ‘Pro’ models came with a 120Hz LTPO OLED ProMotion panel, which was likely a major selling factor for customers.
Hopefully, Apple will launch a mini-iPhone this year and instead plans to release four iPhone 14 variants, each with a larger display. Two of them are supposed to have a 6.1-inch screen, while the other two have a 6.7-inch screen. Two of the models will be premium, and the other two will be direct successors to the iPhone 13 and iPhone 13 mini. Apple will also unveil the iPhone SE 5G, a low-cost device with the same design as the 2020 iPhone SE but improved hardware, including 5G connectivity.
This strategy can help Apple maintain a significant presence in the United States. Samsung Galaxy S22 series has received a lot of attention could flip in the future. We’ll revisit how Apple and Samsung did in the US smartphone market in 2022, but for now, look at some of Counterpoint Research’s highlights.