Disney nowadays has restated its commitment to expanding its sports activities streaming portfolio, with Disney boss Bob Chapek confirming that the organization is bidding for the NFL Sunday Ticket. Disney also plans to introduce its product around sports-centric aspects and its still-unclear metaverse plans.
During the company salary call, Chepeak advised domestic, for streaming strategy of the company the sports programming is an essential part while discussing success on its subsidiary ESPN.
But the strategy of Disney is not limited to acquiring rights and coverage of the game. Disney has allowed betting because it presents a big chance for growth and mutual interaction especially from legalization in the US.
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Sports events are the most powerful watching events in television, 95 of 100 live broadcasts are sports transmissions in 2021.
Chapek said, “And ESPN once again set the bar this quarter with live games across each of our four major US sports, including the revolutionary Monday Night with Peyton and Eli. Disney will add alternative programming for UFC, golf, and college football events over the next three years. We realize that in the future you can call it what you want. You want to call it metaverse. You want to call it the blending of the physical and digital experiences. Which I think Disney should excel at. We realize that it’s going to be less of a passive type experience where you just have playback, whether it’s a sporting event or whether it’s an entertainment offering, and more of an interactive, lean-forward, actively engaged type experience. Product innovation is a very top-of-mind thing for us.”
