Digital marketing is one of the most important and effective strategies adopted by many businesses, whether they are just startups or have been existing for a long time in the market. Earlier, all the businessmen and entrepreneurs used to opt for traditional marketing however, due to the arrival of covid-19, almost every business has become digitalized in the marketing department to reach out to their audiences and customers. Digital marketing has helped many businesses and ventures by providing them with many solutions on how to grow their businesses from scratch. Below mentioned are the top five free online marketing courses available for people online, which can help them in increasing their knowledge regarding digital marketing:
1. Google Online Marketing Challenge
This is a competitive course in which students from all around the globe come forward to learn online marketing. These students are required to run ad campaigns of non-profit organizations through which they get to experience the true meaning of online marketing and how it works. At the end of the course, the students are provided with certificates, prizes, and an AdWords budget of $250 as well.
2. WordStream’s PPC University
Wordstream is providing a free online marketing course through its learning resource, PPC University, which helps people in polishing their PPC and Digital Marketing skills. PPC University is offering this course in three levels to people, from beginners to experts, in the form of modules, webinars, and white papers as well.
3. Social Media Quickstarter Digital Marketing Course
This is another effective and informative course for digital marketing learners, especially for those who are at the initial stage of learning and acquiring this skill. This course is well-structured in the form of step-by-step lessons to help people study the online marketing tactics for various social media platforms like Instagram, Facebook, Twitter, LinkedIn, and other review sites.
4. Inbound Digital Marketing Course Plus Official Certification
This course is offered by the HubSpot Academy on Udemy, an online course provider, in which almost three thousand students have enrolled to enhance their online marketing skills. The academy has formed this course to teach people about the basics of Search Engine Optimization (SEO), Landing pages, blogging, inbound Digital Marketing, and email marketing by providing them thirty-eight lectures of about 4.5 hours.
5. Alison Free Diploma in E-Business
Alison was founded in 2007 by the online course pioneer Mike Feerick, which is a vast online course community that helps people in learning different skills. It is offering a free diploma in e-business, focusing on providing people with digital marketing skills. This course teaches people about the basics of AdWords, search engine optimization, digital measurement, revenue analytics metric, and other relevant factors.